In the market for a customer data platform (CDP)? Learn what steps to take when considering the introduction of a CDP into your marketing suite from Actable’s co-founder Craig Schinn. Introduction With all the hype around customer data platforms one could be forgiven for thinking that every organization has signed on with a CDP. The …

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It’s Time for a New Kind of Managed Service

Marketer needs have changed, and the professional services they need have to keep up. Any “MarTech Marketplace” slide suggests that there has never been a better time to invest in technology that aims to improve marketing outcomes. The surge in advertising technology, personalization technology, data and analytics companies, and the entry of major technology players …

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