Founders

TeamMeet Actable’s Founders

Matt Greitzer

Co-Founder

Matt is the CEO of Actable – responsible for all business functions. Prior to Actable, Matt was Co-CEO of Amnet, the $400MM programmatic arm of DentsuAegis Network. Matt joined Amnet via the acquisition of his company, Accordant Media, a tech-enabled service which he co-founded in 2010 and grew to nearly $20MM in annual revenues. Prior to Accordant Matt held leadership positions at Razorfish and its predecessor, Avenue A. Matt is a graduate of Bowdoin College.

Craig Schinn

Co-Founder

Craig runs the growth & strategy functions at Actable. He is a bona fide expert in CDP, with 6 years of experience both as client and provider. Most recently, Craig built the CS & services functions at Lytics, an enterprise CDP. Prior to that Craig led Marketing for The Clymb, an INC 5000 retailer. Craig has also built the reporting & data sciences practice for Accordant Media, and held numerous analytics leadership positions at Razorfish. He started his career in big consulting with Accenture. Craig is also an alumnus of Hofstra University and received his MBA from Columbia Business School.

michael-baumgaertner

Michael Baumgaertner

Co-Founder

Michael built his career working on data enablement for marketers in the advertising technology space, and most recently ran Strategy and Operations at Accordant Media, which was acquired by Dentsu Aegis Network in 2016. Having run cross-functional teams in both the US and UK, Michael’s leadership roles have focused on delivering outcomes against complex problems, and stewarding clients along sustainable growth paths. Michael is a graduate of Stanford University.