Actable is proud to welcome Jessyca Polich to our Portland team! Jessyca comes to us from WebMD where she previously worked with Andy Garon, our lead data scientist, on data-driven decisions. She is master of R & SQL. In addition to her work in data analytics, Jessyca has also been a software engineer, helping …
Actable debuts results from new 3rd Party Enrichment Exercise Thursday, August 6, 2020 As part of ongoing work helping customers extract maximum value from their 1st party data sets, Actable recently undertook a data enrichment exercise that sought to better inform a client marketing team’s strategy in addressing a key high-value audience. By selecting a …
Case Study: 3rd Party Enrichments Drive Insight and Action Read More »
In this installment of Actable’s Adaptable Interview Series, Actable Co-Founder Matt Greitzer talks with Lytics President Jascha Kaykas-Wolff about an increasingly important trend in first-party customer data space: having a CDP with powerful AI and machine learning built in. For more information on Lytics, visit www.lytics.com/platform
In the third installment of Actable’s Adaptable Interview Series, Actable Co-Founder Matt Greitzer sits down with Lee Martin and Zachary Van Doren of Quaero to discuss Identity Resolution. In this conversation, we dive into why this core functionality of a CDP sits at the crux of unlocking personalization at scale, and how it unlocks wider …
Adaptable Interview Series: Identity Resolution and Why It Matters, featuring Quaero Read More »
Actable is proud to welcome Andy Garon to our Portland team! Andy comes to us from WebMD where helped drive a corporate level initiative around data-driven decisions. His mastery of R helped cut reporting turnaround times by 90%. Prior positions have blended data science with human behavior. Andy earned a Master’s Degree from The New …
In the second installment if Actable’s Adaptable Interview Series, Actable Co-Founder Matt Greitzer sits down with Shabih Syed, Head of Product and Solutions Marketing at mParticle, to discuss how CDPs are starting to make waves in the highly developed and significant space of paid marketing, where legacy technologies are sunsetting and addressability is the new …
In the market for a customer data platform (CDP)? Learn what steps to take when considering the introduction of a CDP into your marketing suite from Actable’s co-founder Craig Schinn. Introduction With all the hype around customer data platforms one could be forgiven for thinking that every organization has signed on with a CDP. The …
Actable is proud to welcome Malorie Morrison to our growing Portland team! Most recently working in solutions consulting at Lytics, Malorie also has worked in various capacities as a digital leader on the agency side, with tenures at both Thesis and Havas, where she specialized in performance analytics and infrastructure, working on Fortune 500 brands …
In the first installment of Actable’s Adaptable Interview Series, Actable Co-Founder Matt Greitzer sits down with Brian Thompson, VP Strategic Initiatives at Simon Data, to think through one of the most important decision criteria for purchasing a CDP – how to achieve positive ROI. Topics discussed include use case maturity, operational efficiency, reporting and feedback …
Actable co-founder Michael Baumgaertner reflects on the shifting use cases for 3rd party data, and discusses how it remains a valuable asset worth exploring for smart marketers. 3rd party data isn’t new, but that doesn’t mean it’s obsolete. For decades, marketers have relied on 3rd party data as an essential tool for insights generation and message …
