Blog

Case Study: 3rd Party Enrichments Drive Insight and Action

Actable debuts results from new 3rd Party Enrichment Exercise Thursday, August 6, 2020 As part of ongoing work helping customers extract maximum value from their 1st party data sets, Actable recently undertook a data enrichment exercise that sought to better inform a client marketing team’s strategy in addressing a key high-value audience. By selecting a …

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Adaptable Interview Series: Identity Resolution and Why It Matters, featuring Quaero

In the third installment of Actable’s Adaptable Interview Series, Actable Co-Founder Matt Greitzer sits down with Lee Martin and Zachary Van Doren of Quaero to discuss Identity Resolution. In this conversation, we dive into why this core functionality of a CDP sits at the crux of unlocking personalization at scale, and how it unlocks wider …

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Adaptable Interview Series: CDPs and the Future of Paid Marketing, feat Shabih Sayed, mParticle

In the second installment if Actable’s Adaptable Interview Series, Actable Co-Founder Matt Greitzer sits down with Shabih Syed, Head of Product and Solutions Marketing at mParticle, to discuss how CDPs are starting to make waves in the highly developed and significant space of paid marketing, where legacy technologies are sunsetting and addressability is the new …

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The Pre-CDP POC

In the market for a customer data platform (CDP)? Learn what steps to take when considering the introduction of a CDP into your marketing suite from Actable’s co-founder Craig Schinn. Introduction With all the hype around customer data platforms one could be forgiven for thinking that every organization has signed on with a CDP. The …

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Adaptable Interview Series: Achieving Positive ROI with your CDP, feat Brian Thompson, Simon Data

In the first installment of Actable’s Adaptable Interview Series, Actable Co-Founder Matt Greitzer sits down with Brian Thompson, VP Strategic Initiatives at Simon Data, to think through one of the most important decision criteria for purchasing a CDP – how to achieve positive ROI. Topics discussed include use case maturity, operational efficiency, reporting and feedback …

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Re-thinking 3rd Party Data in a 1st Party World

Actable co-founder Michael Baumgaertner reflects on the shifting use cases for 3rd party data, and discusses how it remains a valuable asset worth exploring for smart marketers. 3rd party data isn’t new, but that doesn’t mean it’s obsolete. For decades, marketers have relied on 3rd party data as an essential tool for insights generation and message …

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