Case Studies
Case StudiesHighlights & Successes From Our Clients.
SEPTEMBER 2021
Tailored Experiences with CDP Doubles Conversion Rates
A large subscription publisher was hampered by legacy tools and processes to manage on-site promotions. Lacking data and tools to inform their approach, promotions were based on gut-feel and historical trends, with no personalization or user-based experience considerations – all users had the same experience and promotions, regardless of where they were on their customer journey…
JULY 2021
Actable Drives Organizational Alignment
A large consumer bank was undertaking a rollout of a CDP across their enterprise. Their structure was heavily siloed between marketing and technology, which impeded data deployment. Additionally, C-level executives were concerned the costs and organizational friction of CDP rollout versus the potential returns on investment…
JUNE 2021
Personalized Site Experiences Drives 8X Lift
A financial services client wanted to increase loan applications by personalizing on-site offers based on customer data. The client had a newly installed customer data platform that enabled site-side personalization but implementing this functionality required customization not available out of the box, and additional expertise to integrate specific customer data attributes with personalized creative to create the optimal, customer experience.
Actable ML Models Double Repeat Purchase Rate
A multi-channel beauty brand struggled with “one and done” purchase behavior despite having a successful customer loyalty strategy after a second purchase occurred. The brand had significant intelligence on customer purchase behavior through transactional data sets as well as rich site-side data from their e-commerce portal, but wasn’t harnessing any of this intelligence to influence outbound marketing through paid or unpaid channels to drive repeat purchase among their customer base.
OCTOBER 2020
Architecting a Customer Data Infrastructure
A content-to-commerce production and distribution network required a ground-up approach to building a data architecture, which would enable them to link content consumption with e-commerce transactions. Linked data points could then be used to create audience criteria, which could be retailed alongside media packages for targeted advertising and sponsorship purposes.
AUGUST 2020
3rd Party Data Drives Insights and Actions
Taking the leap from insights to actions is key when it comes to extracting maximum value from any data set. See how Actable strategically used 3rd party data and Machine Learning together to drive deliver insights and actions together with a revenue-oriented result.
JUNE 2020
Cross-Channel Cart Abandon Journeys
It’s all too easy to leave sales revenue on the table when you can’t manage cart abandons effectively. Actable worked with a client’s development team to design and deliver cross-channel data solution that powered precise, cross-channel marketing interventions and lifted conversion rates for abandoners by over 50%.
MAR 2020
1st Party Data Enrichment
First party data is powerful, but often insufficient on its own to deliver the types of insights and performance signals marketers crave. See how Actable delivered powerful 3rd party data enrichments that generated actionable insights and unearthed significant performance signals
JAN 2020
Actable Provides Custom Reporting
Many CDPs lack robust reporting. This becomes a problem for marketers who are trying to adopt personalization that the CDPs enable. Actable has a solution for that.
DEC 2019
Actable Segment Accelerator Drives 3.6x Lift
Over a 15-day period, Actable’s Segment Accelerator outperformed baseline site visitor conversion rate by 260%, and outperforms “out-of-box” CDP conversion algorithm by 42%
We drove a 260% lift in conversion rate.
DEC 2016
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DEC 2015
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DEC 2014
Pulvinar curabitur diam tellus, tempus vitae us rhoncus pulvinar
Etiam cursus maximus augue, in rutrum lacus congue id. Sed feugiat convallis elementum. Fusce a quam sit amet velit tincidunt tincidunt in fringilla massa. Proin varius sagittis ipsum ut fringilla.
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Morbi diam nulla, hendrerit eget justo.
Morbi in enim vitae tellus rhoncus pulvinas.
