Attributing ROI to your CDP

Attributing ROI to your CDP

Craig Schinn on capturing ROI against an important investment: your CDP

Co-founder Craig Schinn is featured in Martech Adivsor discussing a critical question for anyone who has invested in a customer data platform: how to make sure it’s paying for itself.

There’s no question that a CDP promises great returns based on its capabilities, but pitfalls abound in ensuring that organizations are set up to capture and quantify that value. Full article available on Martech Advisor!