Attributing ROI to your CDP

Craig Schinn on capturing ROI against an important investment: your CDP

Co-founder Craig Schinn is featured in Martech Adivsor discussing a critical question for anyone who has invested in a customer data platform: how to make sure it’s paying for itself.

There’s no question that a CDP promises great returns based on its capabilities, but pitfalls abound in ensuring that organizations are set up to capture and quantify that value. Full article available on Martech Advisor!

https://www.martechadvisor.com/articles/data-management/attributing-roi-to-your-cdp/