Adaptable Interview Series: Identity Resolution and Why It Matters, featuring Quaero

Adaptable Interview Series: Identity Resolution and Why It Matters, featuring Quaero

In the third installment of Actable’s Adaptable Interview Series, Actable Co-Founder Matt Greitzer sits down with Lee Martin and Zachary Van Doren of Quaero to discuss Identity Resolution. In this conversation, we dive into why this core functionality of a CDP sits at the crux of unlocking personalization at scale, and how it unlocks wider addressability.

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