Adaptable Interview Series: Achieving Positive ROI with your CDP, feat Brian Thompson, Simon Data

In the first installment of Actable’s Adaptable Interview Series, Actable Co-Founder Matt Greitzer sits down with Brian Thompson, VP Strategic Initiatives at Simon Data, to think through one of the most important decision criteria for purchasing a CDP – how to achieve positive ROI. Topics discussed include use case maturity, operational efficiency, reporting and feedback loops, and organizational design.

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