Michael Baumgaertner

Actable Welcomes Matt Tornatore, Director, Client Development

Actable is proud to welcome Matt to our New York City team! Matt joins Actable’s delivery practice as Director, Client Development. Most recently, Matt built and led the Sales Engineering team at Narrative I/O, an enterprise SaaS platform that simplifies the acquisition and distribution of data. Previously, he was at IBM Watson Advertising, leading marketing and advertising engagements for some …

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Actable Welcomes Aren Kabarajian, Marketing Operations Specialist

Actable is proud to welcome Aren to our New York City team! Aren joins Actable’s Marketing Solutions team as a Marketing Operations Specialist. Aren comes to Actable with a mix of advertising and data science experience. He recently graduated from NYU with an MS in Urban informatics, during which he worked at the Metropolitan Transit …

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Actable Welcomes Alexandra Weinstein, Account Director

Actable is proud to welcome Alexandra to our New York City team! Alex joins Actable’s delivery practice as Account Director, tasked with improving and expanding her clients first party data utilization and derived value. She comes to Actable most recently from Havas, where she worked in the Martech & Data Consulting practice, helping clients better …

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Actable Says Goodbye to 2020 with 21 Predictions for 2021

2020 was a reminder to always expect the unexpected, but it actually taught us a lot about what we might expect to see in 2021 as businesses and markets adapt to a new reality. To highlight those learnings and look forward into the new year, Actable’s Co-Founders brainstormed on 21 key themes and trends to …

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Actable Welcomes Adam Engelmeyer, Solutions Architect

Actable is proud to welcome Adam Engelmeyer to our Portland team! Adam comes to Actable from Ticketmaster, where he helped deliver hyper-personalized marketing campaigns to concert enthusiasts. Adam started his technology career in market research, serving Big Consulting. However, he learned the ropes of fist party data during his time at Lytics, where he worked …

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Actable Welcomes Yecenia Arrezola, Marketing Operations Specialist

Actable is proud to welcome Yecenia Arrezola to our Portland team! Yecenia (Yeci) comes to Actable from City Wide, where she managed in-house marketing and client on-boarding. As an in-house marketer, she helped grow their online presence through social media platforms and direct to prospect email marketing. At Actable, Yeci brings together marketing strategy and …

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Case Study: 3rd Party Enrichments Drive Insight and Action

Actable debuts results from new 3rd Party Enrichment Exercise Thursday, August 6, 2020 As part of ongoing work helping customers extract maximum value from their 1st party data sets, Actable recently undertook a data enrichment exercise that sought to better inform a client marketing team’s strategy in addressing a key high-value audience. By selecting a …

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