Craig Schinn

The Pre-CDP POC

In the market for a customer data platform (CDP)? Learn what steps to take when considering the introduction of a CDP into your marketing suite from Actable’s co-founder Craig Schinn. Introduction With all the hype around customer data platforms one could be forgiven for thinking that every organization has signed on with a CDP. The …

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Delivering Actionable Insights and Real-Time Decisions

Craig Schinn explores how savvy marketers keep their insights and execution in lock-step in a fast-moving world, and explains why insights without action are never enough When Did Insights Without Action Happen?  “Actionable Insights” was one of the most hackneyed terms of my early career in CRM & marketing analytics.  I cut my teeth at Accenture and Avenue A | …

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