ID resolution

Unifying Customer Data: Identity Resolution

In the quest to unify customer data, there are no decisions more consequential than picking which attributes indicate identity. At Actable, we advocate for a practical, pragmatic approach to selecting identifiers.  In this essay, we’ll share some of what we’ve learned helping our clients go through this process.  The Customer vs The Individual Many a LinkedIn advertisement promises to help organizations create “a single view of …

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