Activate your data to maximize the value of every customer.



Understanding your customer data has never been more critical. Yet many businesses struggle to develop a coherent picture of their current customers. They lack key information on customer demographics and behaviors, they have little insight into customer value and loyalty over time, and they struggle to orchestrate outbound marketing messages to drive the greatest returns. Actable is here to help.


Everything you need to make your customer data work better: we analyze, enhance, orchestrate and activate customer data through your owned and licensed data and technology stack to maximize marketing impact.

Actable provides the following key areas of support to get you to success.


We enhance and augment your customer data with demographic, behavioral and intent signals to create a comprehensive view of your customers across a spectrum of unique and compelling data points.


You don’t have to be great to start, but you have to start to be great. We tie the insights and learnings we develop to actionable triggers in your martech stack so you can activate our models via your CDP, ESP, site-side personalization platform, and more.

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Our AI-based modeling and business intelligence solutions give you critical insight into customer value, customer journey, and cross-channel behaviors across the customer lifecycle.


Our next-best-action modeling powers cross-channel message orchestration, telling you how and when to message to your customers to produce the optimal business result.


If you don’t have the team or expertise, you can trust Actable to take it for you. We offer managed service for marketing technologies that handle 1st party customer data – Customer Data Platforms, multi-channel marketing tools, and more.


We help businesses grow revenue through smarter marketing efforts across their entire customer life cycle.

Enhanced Customer Insight and Modeling

  • Deep insights into customer behaviors, demographics and content affinities.
  • Value-based customer modeling; cross-sell, upsell and churn models.
  • Propensity modeling, next-best-action, and custom ML model Decreased cost per acquisition.

Smarter Customer Acquisition

  • Decreased cost per acquisition.
  • Increase efficiencies.
  • Robust acquisition reporting.

Targeted Renewals & Winback Offers

  • Targeted renewal offers.
  • Focused winback campaigns.
  • ML scoring to identify people likely to churn & keep them engaged in products.

Cross-Channel Customer Engagement

  • Drive an 8-10% lift in overall marketing effectiveness through orchestrated and personalized cross-channel messaging.
  • Increase efficiencies through triggered exports to your Content Management System, your major ad channels, and your Email Service Provider.

Invaluable Insights About Customer Journey

  • Learn about what drives your customers, high value opportunities for segmentation and personalization across the customer journey.
  • Audience Learnings to drive new campaigns, create new products & accelerate funnel conversions.
  • BI focused on the customer journey.